The Investigation On Planning Of Flowers Landscape And Flower-themed Tourism Products In The Bailidujuan Scenic Spot

Flower tourism is very popular in recent years, many cities through the flower festival held flowers, flowers exhibitions and other attractions to attract tourists. Flower landscape and flower-themed tourism products as the core carrier of modern flower tourism, which play a very important role in the tourism activities. Bailidujuan has the one and only primitive Rhododendron resources in the world, known as the "flower", has a good brand advantage. However, the existing well-known flower landscape is azalea flowers, blooming in 3-5 months each year, flower tourism product is rare. The management committee of Bailidujuan and related enterprises also begin to realize and plan, in order to meet the diversified demand of tourists. This article is in the view of Bailidujuan’s flower landscape and flower-themed tourism product planning discussions.Based on the literature in-depth research, firstly flower landscape, flower tourism, flower-themed tourism product concepts are introduced in detail, the systematical introduction of flower culture theory, etc. Secondly adopted SWOT and case analysis method to analyze Bailidujuan. Study on regional advantages, disadvantages, opportunities and threats analysis by SWOT, at the same time to flower landscape and flower-themed tourism product planning case analysis, combined with their own advantages, change disadvantages into advantages, seize the opportunity, to cater to the opportunity, to eliminate the threat, proposed in view of azalea flowers landscape and flower-themed tourism products planning countermeasures.Flower landscape planning is mainly to increase the construction of the basic type of flower landscape, to create a beautiful night landscape flowers, increase technology type flower landscape planning, develop characteristic planting industry system, enrich the rural pastoral landscape, landscape planning and development characteristic of flowers, to innovative flower landscape planning. For the flowerthemed tourism product development strategy, including flower edible and accommodation products, flower sightseeing products, flower shopping products, flower entertainment products, innovation participatory tourism products, value-added flower tourism products. In addition, also include the introduction of policies, financial support, technical support, the introduction of talents etc..