Study On The Profit Model Of Themed Tourism Companies

With improvement of people’s living standards in recent years, the government has rolled out a series of favorable policies for booming development of China’s recreation tourism industry. Themed tourism companies also benefit from such policies. They have gradually developed into tourism giants which integrate various composite operations. According to investigation of TEA (Themed Entertainment Association),3 Chinese themed tourism companies have ranked top 10 in 2014 in terms of their popularity. Although some large-scale companies in China witness remarkable development, around 90% of themed tourism companies remain in breakeven or loss status. In addition, numerous large themed tourism companies of foreign counties strive to enter Chinese market. According to statistics,8 world-level theme parks start to operate in China in 2015, including Shanghai Disney Land, Hello Kitty Resort, Lotte World, and Universal Studios etc. It is urgent to understand how to drag themed tourism companies from loss status to profit status, how to sustain current market status of large themed tourism companies, and how to earn more profits. Thus, the author researches profit models of themed tourism companies, hoping to offer reference to management of them.This thesis carries out research by using case analysis method and literature research method. Contents of this thesis include presentation of the problem, analysis of the problem and solutions to the problem.The first part comes up with the problem. It introduces the problem which needs to be researched by describing research background of the thesis. The first part starts the research about the profit models of themed tourism companies by talking about how to help themed tourism companies earn more profits. The second part analyzes the problem. This thesis finally summarizes an analysis of the profit model of themed tourism companies by analyzing the profit models from the financial perspective on basis of practical cases. The third part is to solve the problem. Author constructs the profit model of theme park tourism enterprises by the use of tourism market, marketing, financial management and other related theories.This thesis analyzes the profit models of companies from perspectives of finance and constituent elements and thus finds:(1) analysis from the financial perspective plays an important role in understanding the profit models of companies. (2) analyses from the financial perspective vary from each other in terms of different types of companies. The author organizes and summarizes analysis methods for the profit models of different types of companies and explains analysis patterns of the profit models of themed tourism companies. In addition, under guidance of tourism market science, marketing, financial management, and other relevant theories, this paper constructs the profit models of themed tourism companies, hoping to offer reference for the research about the profit models, provide suggestions to managers of companies, and promote further development of themed tourism companies.