| With the China accession to the WTO,domestic enterprises in response to domestic competitors even too busy to attend to all of the occasion,also must face the challenge of foreign transnational giants.The only truth is that everything changes in the market,How does the enterprise adapt to the dynamic competitive environment,changing the traditional strategic thinking and mode of competition,as soon as possible to shorten the gap with the advanced enterprises,promote the sustainable development of enterprise sustainable,stable,it is the goal that all managers of enterprises pursuit.Dynamic competition theory should be from time to time,mainly discusses the inherent law between the competition among the enterprises behavior and the reasons,multipoint competition and competitive interaction are the two main directions of its research.Research on competitive interactions in foreign countries has been very mature,domestic research is still in its infancy,and the domestic research mostly an industry based on the foreign research results of empirical testing and application,not a general model about competitive interactions,and no empirical research on China’s auto industry.In this condition,this research tries to through analyzing the theory of literature,study and explain the specific behavior of enterprises and the establishment of enterprise competition behavior model,the interactive relationship and rules between the competitive behavior of enterprises,with a view to the enterprise in the dynamic competitive environment and competitors in continuous competition to find suitable strategic positioning,and formulate the corresponding competition strategy.At the same time,through the research process and through empirical,solve the disjointed problem between theory research and practical application,and extend the research about enterprise competition behavior in china.On the background of dynamic environment,to build a theoretical model of competition from the four dimensions of behavior characteristics,and considering the non market behavior in enterprise behavior,improve our country about the research of enterprises’ s competitive behavior in the dynamic environment,reveal the competitive behavior characteristics,and use the independent brand car enterprises as a case study,to verify the competitive interaction under the paradigm of enterprise competition behavior model,expanding the research on dynamic competition issues of independent brand automotive enterprises in China,embodies the innovation of research perspective.Whether it is considering to adapt dynamic environment or in the research about the competitive interaction aspect,and the necessity of the domestic research and the representation of industry,it has important significance. |
