An Empirical Study On Relationship Between Internal Attributes Of Open Business Model And Value Creation

Business model is a kind of behavior logic or causal relationship to create and deliver value for stakeholders by designing a system of enterprise operating activity. Open Business Model is a unique business model, in which core enterprise constructs value network, inputting external innovation resources or outputting internal innovation resources so as to create and capture value. In the era of Mobile Internet, companies often remodel business model, in order to realize the transformation or the development across enterprises’ border. And now more and more enterprises take business model innovation as an alternative or extension of product or process innovation, as an important resource of competitive advantage and value creation.The purpose of this article is to explore the relationship between open business model attribute characteristics and value creation. First, this article explains the structure dimensions and internal attributes of the open business model. Second, the relationship between NICE characteristics and value creation is analyzed theoretically and theoretical assumptions are put forward, based on RBV,theory of strategic networks, the theory of platform economics and etc. Lastly, testing the theoretical assumptions using SPSS19.0 and Amos21.0 software,this article finds that novelty has a positive relationship on the enterprise value; complementary is positively related to the customer value; efficiency has positive effects on corporate value and partners value. The positive correlation between complementary with the enterprise value and the value of partners are not confirmed.