Study On Transformation And Upgrading Of Guangdong Manufacturing Industry In The Context Of Internet

Guangdong Province is an economic governor of China. It has a double-digit economic growth for 30 years. It has pioneered the development, and is the vanguard of China’s reform and opening up. Its GDP in 2014 had broken through 6 trillion yuan,created a miracle in the history of economic development, and created the famous "Pearl River Delta Development" with an export-oriented features.Among these, the manufacturing sector has played an important role. However, since the world financial crisis in 2008, the manufacturing industry in Guangdong had faced many challenges and pressures such as disruption in exports, rising labor costs, pressure in resources and environment, return of manufacturing in developed countries, lack of innovation and the like. Traditional developed model could not be sustainable. There is an urgent need to upgrade. Therefore Guangdong provincial government had proposed a series of initiatives to promote transformation and upgrading in manufacturing.This paper analyzed the influence of the internet embedding industry chain and boosting the manufacturing development with the perspective of the internet based on the current situation. Thus it would achieve transformation and upgrading of manufacturing. Then I took the typical company Midea as an example to verify the effect internet put on manufacturing. It would give a demonstration of other manufacturing companies. Then this paper presents some suggestions such as developing e-business leveraging the Internet, promoting the physical manufacturing and modern service industries to integrate, creating a healthy Internet ecosystem and using big data to transform manufacturing.This paper used the perspective of internet to analyze the route of transformation and upgrade. The research methods and perspectives had some innovations. Due to the relevant research is less, this paper was not deep enough in research.