Research On The Development Strategy Of CATL Power Battery Company

With the increase of global environmental pollution,the energy crisis has become increasingly prominent.The industries related to energy conservation and environmental protection have been highly valued by governments.The development of new energy vehicles has reached a unified consensus in the world.In the future,with the continuous promotion of support policies,technological advancement,changes in consumer habits,and the popularization of supporting facilities,the potential of the global new energy vehicle market is expected to accelerate.At present,China has established a relatively complete policy support system for research and development,production,purchase,use and infrastructure for the new energy automobile industry,which will help the further development of the new energy automobile industry.New energy vehicles will gradually replace fuel vehicles.Has become the development trend of the automotive industry.CATL Power Battery is a leader in the industry.According to SNE Research,the market share in 2018 remains the highest in the world.While CATL has achieved rapid development,it also faces the problem of rising asset-liability ratio,declining cash flow,rising inventory and falling gross profit margin.At the same time,the adjustment of new energy industry policies has brought uncertainty to the development of CATL.influences.CATL is a company that specializes in power battery systems,energy storage systems and lithium battery materials.This paper deeply expounds the relevant theories of strategic management,combines the industry and its own situation of CATL company,analyzes the macro environment and industry environment of the enterprise through PEST framework and five-force model respectively,and summarizes the advantages and disadvantages of the company based on SWOT framework.And on this basis,develop the development strategy and safeguard measures of CATL.