| If an enterprise wants to be in an invincible position,we must first be clear that what is the focus of its development.Thus planning planning implementation strategy for enterprise development is strong.It must have its own sustainable competitive advantage and the development of a clear strategic plan.The market and the competition environment is the basis of strategic planning of enterprise development.The market and the competition environment analysis includes the analysis of industry status,market demand analysis,market growth,customer base analysis,SWOT analysis,trend analysis of strategic planning,technology development,policy environment and so on.The basic situation of industry and market by the five competitive forces the diagram analysis is an important supplier or purchaser,alternatives,potential entrants,competition within the industry is more important,to do the analysis.At the same time the key success of enterprises in the industry by analyzing the factors such as the reaction speed of the whole enterprise,strategic planning and management ability,value Chain integration capabilities,brand influence and so on.This paper uses the theories of strategic management,the Kunming Kyrgyzstan Trading Co.Ltd.Henglong internal and external environment are analyzed,puts forward the management scheme for industry trends,and matched with the specific measures and suggestions,and strive to further enhance the competitiveness of enterprises have Kunming Ji Hang Lung Trading Company Limited,the development of the size of the company,and maintain the company's leading position in the industry.At present,the market environment has changed,the industry situation in the adjustment process,many enterprises are developing new opportunities in demand.This study has some practical significance on the long-term development of the traditional trade enterprises and related enterprises,for the study of strategic development of enterprises,to provide a degree of reference. |
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