Intervention And Mosaic

Marshall McLuhandefined the media as information, which means that the media itself is a real meaningful information, and that human beingsare able to engage in related communication and other social activities after having a certain medium. Social media,the new media with the development of Web2.0, it makes the brand to think about marketing strategy in a new way, which makes the behavior of individuals or organizations closely embedded in the social network of the information age. Due to the rise of social media marketing is in the beginning, most brands are still in the exploration stage for its application in marketing. In the same time background, the domestic independent designer brand is also slowly budding, growing, with its unique values and aesthetic orientation to guide the clothing consumption behavior. In the contemporary era of cultural fusion, what kind of spark would be expected to find between the independent designer brands and social media?In this paper, the Chinese independent brand communication is placed in the media of social media marketing, which focuses on the discussion on the basis of the Internet, these brands in the transform of information society and the new behavior patterns, through the Weibo, WeChat these two main social media platform to spread and expand social concerns, strengthen the value of their own design strategy. At present most of the domestic designers are committed to the development of design products, marketing promotion is still need to be improved. Social media as a more convenient way to spread the design concept and brand culture to audience,gradually be concerned bythe domestic independent designer brands. This paper through the research on the current situation of Chinese independent brand social media marketing, using marketing, sociology and communication, analyzes the internal relations under the surface, summarized in the process of the independent designer brand using social media marketing, should focus on the content quality, propagation law, customer maintenance, platform integration and value promotion, through strategy that integratedWeibo and WeChatplatform to maximize the effectiveness of communication, to play a guide role in the domestic independent designer brand social media marketing practice.