Research On Social Media And Fashion Designer Brand Communication

With the rapid growth of science and technology, social media has become increasingly important in our daily life. If fashion designers want to promote their brands successfully, they need to learn how to use social media branding besides traditional methods. This article first describes the basic concepts of social media, also classification and characteristics, then explains the relationship between fashion designer branding and social media which is based on the perspective of sociology and communication studies, exploring how social media provides a good way to promote fashion designer brand. Combined liquid modern society theoretical background, the society has the features of "mobility"and "individualism" in sociology, as well as the change on the impact of fashion based on field theory. This paper also analysis the long tail theory’s influence on fashion designer branding in order to summary the method how fashion designer brand works. Finally, this article demonstrates through the examples and reveals the limitations of social media promotion, as well as the coming future of fashion designer brand, which provides a theoretical basis for fashion brand designers.