Research On The Promotion Strategy Based On The Independent Fashion Designer Brand In Beijing Market

This paper aims to research into the relationship between the various factors of design and promotion of value from the analysis and research on brand strategy of independent fashion designer brand design and promotion.Meanwhile,it also emphasizes the analysis of the significance and function of the brand development of the independent fashion designer brand design and promotion in Contemporary context.On this basis,with the Beijing market as the scope,the independent fashion designer brand as the medium,to apply and verify the theory involved.By comparison and analysis,combing the design significance and popularization value of independent designer brands of two typical regional research in the Beijing area,such as village and 798,taking the buyer's shop and Pop-up Store as the medium in these areas,this paper expounds that the independent designer brands are to create a relationship between the consumer and the brands,by the way of the communication and exchange between each other.Furthermore,it put forward how to design marketing strategy to promote the development of the brand.The article mainly takes the brand design strategy as the theoretical guidance to explore the research on the promotion strategy of the independent designer brand design.This paper provides a theoretical basis for the design and promotion of the independent designer brand in Beijing market to examine the social responsibility and practical significance of the design.It provides a train of thought for designing and promotes the value of independent brand designers in Beijing market,and also provides strategic thinking for the development direction of independent brand designers in China.