Research On The Development Strategy Of Hubei Guobao Rice Co.,Ltd Based On GIS

After entering twenty-first century, the agricultural development of our country gets into a new stage, the economic globalization and integration background put forward higher requirements for China’s agricultural products. It is the emerging enterprise which is the geographical indication type grain processing enterprise in recent years that is still in the primary stage of development,so The development of geographical indication type grain processing enterprise also becomes factors in agricultural development in china.Hubei Guobao bridge Meter Co., Ltd occupies the dominant position in the Jingshan county bridge rice industry development, the one hand, the research to the Hubei Guobao bridge Meter Co., Ltd. development can enhance the competitiveness of enterprises, at the same time it can be used for reference to the geographical indication of agricultural products processing industry development; on the other hand, it can promote the development of the "Jingshan rice" industry. Increase the development of county economy.This research takes Hubei Guobao rice Co., Ltd as the breakthrough point,through the research on current situation of the developmen, advantages and disadvantages, opportunities and challenges of related problems of Hubei Guobao rice Co., Ltd through statistical comprehensive and objective analysis and SWOT analysis method, gets the problem in the present stage development of Hubei Guobao rice Co., Ltd,then find out the reasons of these problems. Moreover,introduced related papers about The enterprise development strategy into the development strategy of Hubei Guobao rice Co., Ltd. Finally, Put forward the corresponding countermeasure and suggestion.To sum up, this paper took the geographical indications of grain processing enterprises as the main object of study, taking Hubei Guobao rice Co., Ltd. as an example, analysis of the company existing problems in the development process,study on development path of geographical indication development type grain processing enterprises, Put forward feasible countermeasures and suggestions to those problems. As the same time, provide reference to the domestic similar development of geographical indications type grain processing enterprises.