Study On Problems And Countermeasures Of Modern Farm Development In Zhi-Jiang County

Modern farm is the expression of modern agriculture, modern agricultural production activities as the carrier, in the format of modern farm represents the new form of agricultural economy. Promote the development of modern farm can accelerate the rural economic system reform, improve the quality and benefit of agriculture, promote agricultural industrialization and the realization of agricultural modernization, to solve the problems in the agricultural and rural economy has very important significance.Therefore, this paper USES literature research to search the related information of modern farm, first understand the current domestic and foreign research results about the development of modern farm, thus to define the definition and classification of modern farm, this paper expounds the main functions of modern farm has and significance of developing modern farm; Second, take the field research method, through questionnaires, the Zhi-Jiang County gives a detailed analysis of the current situation of the development of modern farms, and to explore Zhi-Jiang County existing problems in the development of modern farm, mainly manifested in the lack of scientific planning, on a smaller scale, the brand effect is prominent, project the same rate is high, the single, the lack of network marketing promotion platform, lack of talent, management service is not standard, the lack of its own funds, financing is difficult; Again, adopts the method of SWOT, analyzes the advantages of Zhi-Jiang County modern farm development, weaknesses, opportunities, challenges analysis, etc., laid the foundation strategy is put forward for countermeasures; Finally, aiming at the problems Zhi-Jiang County modern farm development one by one put forward the corresponding countermeasures and Suggestions, one is to set up correct concept, rational planning, effective guidance, Second, mining special advantage and realize the brand effect, 3 it is to adopt diversified marketing, strengthen propaganda, four is actively introduce talents, in order to provide intellectual support for the development of modern farm, five is the full use of various means of financing, broaden the financing channels. In order to development and construction of our country’s modern farm provides some reference or guidance value.