Study On The Strategy Of Investment Banking Business Development Of H Bank Nanjing Branch

With the continuous development of Chinese banking and adjust the domestic economic structure China, as financial outside of the commercial banks must follow the footsteps of the times, grasp the demand for financial products and service changes of enterprise and market, now more and more commercial banks from traditional to modern, from singleness to integration, more and more Group commercial bank。In recent years the central bank vigorously promote market-oriented interest rate, to capital constraints, the implementation of various reform measures that commercial banks are facing severe domestic financial situation, it requires commercial banks must actively change the business model, in the vast emerging capital market, because of the emerging business of investment bank has become the inevitable choice of development model of commercial banks business change。H bank Nanjing branch is a branch of a national joint-stock commercial bank opened in Jiangsu Nanjing, the line while also developing investment banking, but the run time is not long, started late, lagging behind the development of investment banking business, the intermediate business income contribution is limited, so we need urgently to study the policy and strategy, analysis problems and reasons, to help the development of investment banking business as soon as possible, start a new situation of investment banking business development。For Nanjing branch of H bank, investment bank development is bad, is directly related to the entire line of whether or not a lot of business indicators and assessment can be completed, and this is an emerging financial sector as soon as possible, if the development of investment banking, can help complete the next general issue profit and intermediate business income index, and investment banking revenue has long-term sustainable growth advantage。But should also be seen in the city of Nanjing, in recent years, financial institutions is growing very rapidly, there is fierce competition in the market, the industry therefore, H bank Nanjing branch must be the new growth point in the time of investment banking business fast find the shortest, must accelerate investment and business development speed, seize the high-quality customers, improve intermediate business income, expand market share。These are the purpose of this study。This paper first describes the present situation of development of H bank Nanjing branch of the overall business and investment banking, and then select a Nanjing area of joint-stock commercial banks for comparison, through the comparison of multiple perspectives, multi way analysis, found in the process of developing investment bank business in H bank Nanjing branch of the problems and causes。In this paper, the development countermeasures of SWOT analysis method to analyze the H bank Nanjing branch of the investment banking business, by applying the relevant investment banking theory, and learn from the successful experience of the investment banking business development of good domestic and foreign commercial banks, to get strategic direction of the investment banking for the different development, and strategy in the framework of the differences, formulated the development strategy of concrete and feasible for H bank Nanjing branch, through the implementation of these strategies, investment banking market competitiveness of H bank Nanjing branch will be rapid promotion。This paper focus on to develop investment bank business development according to the actual situation of the city’s strategy。With the exploration and help the research development of the line of the investment banking business, from the Nanjing investment banking market, currently involved in the development of investment banking business of the national joint-stock commercial banks as many as a dozen, all of them with the H bank Nanjing branch of the similar situation, so the significance of this study lies not only in the search for the development path Nanjing branch of the H bank, and provides reference for the development of the country and the H bank Nanjing branch of the same type of joint-stock commercial banks in investment banKing。...