Heterogeneity And Enterprise Internationalization Mode Selection Empirical Research

Economic globalization has made rapid development of international trade, international trade patterns and types are constantly changing,export trade, foreign direct investment or multinational company has been in the position in international trade. The rapid development of global foreign direct investment in recent years, even by the financial crisis is difficult to block its rapid development momentum. At the same time, global trade patterns and production are also significant changes have taken place, trade of intermediate products accounted for improved continuously, Become an important part of international trade. However, with the further development of international trade, new trade protectionism, leading to trade frictions and disputes, trade remedy measures,import and export restrictions, such as technical barriers to trade, increasing barriers to trade measures will surely deepen the impact of China’s foreign economic and trade, I suffered significant losses of export trade, the serious influence our country foreign trade development and progress. In this context, we will continue to implement the international strategy of expanding their exports or instead of foreign direct investment will become the difficulties facing heterogeneous enterprise internationalization path selection, so the enterprise heterogeneity and enterprise internationalization mode choice has important theoretical value and practical significance.New new trade theory (heterogeneous enterprise trade theory) is explained and the research trend of this trade phenomenon and the new research paradigm. In this paper, the research is in the framework of new new trade theory. Heterogeneity Trade theory thinks that the enterprise is heterogeneous, mainly on the productivity differences, will be analyzed further elaboration to the enterprise level, the research on the internationalization enterprise level variables mode selection, exploit new cutting-edge international trade theory and empirical studies. Based on heterogeneous enterprise trade theory to the relationship between productivity and its sales model is divided into five categories:low productivity of enterprises do not export, only serve the domestic market; Productivity in the enterprises to choose indirect exports; High productivity of enterprise established in a target market to choose direct export; Its most productive enterprises will choose direct and indirect export and foreign direct investment.In this paper, on the basis of predecessors’ research, choose the "the world bank’s enterprise survey database, the data on China, the theoretical and empirical test, the empirical analysis method of combining the productivity of the enterprise and the choice of the export model for empirical analysis, verify the validity of the heterogeneity in our country enterprise internationalization path selection. Of literature at home and abroad is reviewed and summarized, then the productivity of the enterprise and the theoretical interpretation of internationalization mode selection, analysis of enterprise productivity and the inner mechanism of the international market entry mode, on the basis of heterogeneous enterprise theory, calculate the enterprise productivity, on this basis, the selection and the other important characteristics of the heterogeneous enterprise data, using the method of linear regression, model probit model, logit model and ologit model to carry on the empirical analysis, and robustness test, pattern choice for the export of foreign enterprises in our country and international relationship has carried on the empirical analysis, the empirical analysis concludes:the higher productivity, the higher the scale, has a higher share of the foreign company or organization, the easier to obtain financing support and capacity utilization rate is higher, the tendency of using indirect export model is lower, executives working fixed number of year of the longer the higher the enterprises tend to adopt indirect export model, study examined the applicability of the new trade theory in our country, through to our country the application of heterogeneous enterprise internationalization mode choice test analysis, in order to heterogeneous enterprise internationalization model selection problem in our country put forward the feasibility of the policy and suggestion.