An Empirical Study Of Factors Affecting Transformation Of Shanzhai Enterprise Through Self-Independent Innovation In China

With the impact of the global financial crisis and domestic labor costs rising, with export processing advantages, imitation innovation, and to support strategy and occupy the market relying on low-cost advantage of shanzhai companies market shrinking fast; At the same time, as countries become the new era of enterprise technology innovation and the independent brand innovation development trend; There is no doubt that it is both an opportunity and challenge for copycats. Therefore, through technical innovation to achieve the independent brand innovation is our fake enterprises seize the opportunity to realize a key link in the process of development for a long time.Shanzhai companies as an indispensable part of market diversification, both in terms of exports and has played an important role in promoting the domestic employment. However, due to the impact of the financial crisis, rising labor costs and hold their own innovation ability weak, poor brand influence, made for processing the stronghold enterprise is faced with the bottleneck of development of the dominant business model. Normally, to realize the sustainable development of shanzhai companies, in addition to independent innovation, the development has its own brand, the main path for its transformation are two: one is to do regular brand enterprise contract; other is to find partners. The many regular brand mobile phone contract, however, due to various its problems(technical backwardness, lack of innovation, product homogeneity, etc.) and the external problem(rising labor costs, small profits, cash flow difficulties, etc.) make its operation more difficult; For the latter first need to improve their innovation ability of enterprises and influence to find partners, it also needs a long process; So, for these two paths, most shanzhai, small and medium enterprises are lack of realistic foundation conditions. However, we noticed that in recent years some shanzhai companies have begun to part from simple imitation brand products to innovation, from the foundry, stick a card to create their own brands, active in the implementation from low-end to high-end transformation. The author of shanzhai enterprise transformation of the related literatures at home and abroad, found at home and abroad in the stronghold enterprise independent innovation brand almost no this aspect of the study, therefore, this article selects influence shanzhai enterprise independent innovation brand systematic research, research on this aspect for later to lay a theoretical basis.This article will shenzhen shanzhai mobile phone industry as the research object, the system combing the shanzhai business transformation, on the basis of related literature and theory, through on-the-spot investigations of shenzhen shanzhai mobile phone industry development present situation, summarizes the shanzhai companies in developing the existing problems and the influencing factors of shanzhai enterprise transformation to create fake the influence factor of enterprise independent innovation brand evaluation system, ultimately successful transition for the fake enterprise puts forward related Suggestions.