Comparative Study On Supply Chain Management Of Luxury Fashion And Fast Fashion

The arrival of the global economic integration makes enterprises face rapid changing and unpredictable market environments. Enterprises must response as quickly as possible to meet customer needs in all aspects to maintain competitive advantages. Current commercial competition is not only the competition between enterprises and enterprises, but also a contest between enterprise in supply chain and supply chain. Flexible supply chain management enables enterprises in the supply chain gain and maintain a stable and efficient competitive advantages, eventually enhance the scale and efficiency of the enterprises.Louis Vuitton, the world’s leading luxury brand with century-old history, and ZARA, a new fast-fashion brand, both of them are successful modes with excellent performance in their field. When most companies go for broke and create a lean supply chain, these two companies put their efforts in creating "refined" supply chain and "rapid response" supply chain.By analyzing and comparing the two modes of supply chain management, this essay looks to provide operation inspirations to more local brands.