Based On The Whole Industry Chain Of The Textile Enterprises "Going Out" Strategy Research

The 21 st century, the enterprise globalization wave swept over the whole world, contemporary enterprise growth model has obviously present the platform from the product production to industrial chain integration platform and industry ecosystem build platform development trend, global resources integration ability and the level of the ability of industry chain integration, to a large extent determines the core competitiveness of enterprises. Our country is the world’s textile big country, product supply about a third of the global share. Textile enterprises "going out" is an important approach to resolve of excess capacity. Can’t call it textile power in our country, the textile enterprise benefit generally is not high, in the international division of labor is still in the industrial chain of low-end. Implementing "going out" and the development strategy of the combination of industrial upgrading, based on the whole industry chain and global resource integration perspective to reconstruct international textile division of labor pattern, not only can resolve our country textile enterprises is facing overcapacity in contradiction, but also can improve the core competitiveness of China’s textile enterprises by industrial upgrading, achieve the textile from the "big" to "strong".This article from the enterprise "going out" and "industrial chain" research present situation, by building a three-dimensional model of the industrial chain of textile enterprises, analysis of textile enterprises of the whole industry chain integration and horizontal integration, vertical integration and related industry of our country textile enterprises based on the whole industry chain under the perspective of "going out" strategy background, the strategic target, strategic way and strategic security system design, the new normal for Chinese textile enterprises to adapt to international competition to explore a "going out" and "the whole industrial chain integration" development strategy.The full text is divided into six parts: first, in the industrial chain theory and the research status of "going out" as the starting point, analysis of the whole industry chain perspective textile enterprises "go out" present situation and the need to further solve the problem; Secondly, on the basis of the industrial chain, which leads to the concept of textile enterprises of the whole industry chain, build a three-dimensional model of the industrial chain of textile enterprises, and points out how to be able to use in this article, the model and points out that the whole industry chain of China’s textile enterprises walk out of the historical vicissitude; Third, using the porter diamond model, analysis based on the whole industry chain of the textile enterprises "going out" strategy background; Fourth, the textile enterprises have to develop the overseas market in our country, on the basis of determined based on the whole industry chain of the textile enterprises "going out" strategy target; Fifth, combining with the strategic target, determined based on the whole industry chain textile enterprises "going out" strategy; Sixth, our country textile enterprises "going out" safeguard measures; Seventh, to case study of shandong ruyi, clarified the importance of "going out".