Research On The Optimization Strategy Of EPSON New Product Market Position

In recent years, due to the changes in the international economic development environment and the rise of China’s domestic brands, coupled with the market demand for electronic components, resulting in some of the electronic products in the market has lost the dominant position, so that the overall turnover growth trend decline. Under these conditions, the company in order to maintain long-term stable development of the business, it is necessary to develop new products and open up new markets, then what kind of product development strategy and marketing strategy is essential.With the changing market demand and the progress of the processing technology, the company’s clock module series products in the power meter market, sales and market share began to decline, but the capacity of the entire market is increasing. Analysis shows that the company’s products no longer have absolute advantage, no longer irreplaceable, but with the development of technology, product performance can not meet the needs of the application, resulting in the emergence of a series of problems. Therefore, the company has made appropriate adjustments to this problem, analysis of the existing product market position, make marketing strategy adjustment. At the same time for the electric power meter market, research and development of new products to meet the needs of the market development, then the new product marketing strategy to develop, these are the problems that this paper will need to solve.Through the analysis of the market positioning of the company’s products, and the competitive environment and business model, the company’s products are pointed out. SWOT analysis of the company’s major products and markets, through market research to determine the specific new product development plan, and the use of the Boston matrix and other tools to analyze and formulate strategies to match the target and strategy.