Study On The Evaluation And Development Countermeas- -ures Of Tourism Resources In Sichuan Province, Cangxi National Forest Park

This article is based on field investigation and Consult relevant literature,I used the "SanSanLiu"qualitative evaluation method and the national standard "Classification, Investigation and evaluation of tourism resources"(GB/T18972-2003)to evaluate and assess the resources of Sichuan Cangxi National Forest Park. I also used the SWOT method to analyze the weakness,opportunity and threat about resources,market and the product. Accroding to the SWOT-AHP(analytic hierarchy process) analytic matrix on the basis of quantities analyses and analyze every factor with expert questionnaire in order to determine the location of the tourism developing of Sichuan Cangxi National Forest Park in the SWOT matrix,and provide strategies to develop the resources of the national park.I hope that this report can help improve the resources,market,and the product structure,and provide reference for developing Eco-tourism reasonably and sustainably.The main results of the research are as follows.(1) Through materials collecting and visiting,we got the basis traits of Sichuan Cangxi National Forest Park.We studied 128 samples,including 66 sites of natural landscape,and 92 places of historic figures and cultural heritage,which belongs to 8 major categories,25 subclasses,and 64 basic types.(2) I used the Tree Three Six qualitative evaluation method to evaluate the resources of Sichuan Cangxi National Forest Park.I find that Sichuan Cangxi National Forest Park is of high historic,cultural, art and scientific values.What’s more,the economic,social and environmental values are integrated greatly. Moreover, the national park is rich in tourism resources with a good tourism regional combination. It is also with a large tourism capacity, a great developing prospects and opportunity and excellent developing and utilizing conditions.(3) Through the standard and ranking evaluation of The Categories, Investigation and Evaluation of Tourism Resources (GB/T18972-2003), I find out that Sichuan Cangxi National Forest Park is rich in tourism resources with good quality, including landscape, biological and architectural resources, tourism products and human activities.(4) Through the analytic method of SWOT, I find that the advantages of the location of the national park are obvious, the social environment is good and the ecological environment is great. The central government and the local government of Sichuan Province both pay attention to the development of Eco-tourism, transportation, tourism road construction in the north of Sichuan and people’s needs of tourism. However, at the same time, the transportation in the Eco-tourism zones, the cultural resources, the market, the fame and the scale of the tourism products are less developed. The regional combination of the tourism resources is not good and the seasonal production and tourists needs are highly needed. The market competition is more and more fierce.(5) After I used the method combination of SWOT matrix and analyses, the result shows that the inner advantages are the core of Sichuan Cangxi National Forest Park, the religion advantages and the various tourism products are the important resources of Sichuan Cangxi National Forest Park. But the transportation in the tourism zone restrict Eco-tourism, and the central government and the local government of Sichuan Province have paid much attention to it.(6) Through the SWOT quadrilateral strategic choice, I find that Sichuan Cangxi National Forest Park need to have scientific planning, reasonable developing, improved resources, market and products structure, fully developing the resources advantages, innovating new tourism products, strengthening supervision, improving tourism quality, broadening funding and investing channels, stressing the infrastructure construction and tourism marketing, broadening the tourists, building accordingly service facilities, strengthening protection and exploring cultural resources, adding more tourism products types, satisfying increasingly needs of the tourists and promoting healthy and orderly development of the national park.