The Research Of Linshui Navel Orange Industry Development

Linshui located in eastern Sichuan and away from the main city, Chongqing,is the Cooperation "bridgehead"of the Economic of Sichuan and Chongqing,the special landforms of three mountains two slots" constructed suitable areas of citrus cultivation. Linshui County Department of Agriculture is one of the constituent designated area on the middle reaches of the Yangtze River citrus advantage,is one cash crop industry development plan focused on Orange County, Sichuan Province, the provincial government first named "the province’s modern agricultural industrial base 20 county. "Unique natural climate and a long history of cultivation, creating a superior territorial waters of citrus fruit. Linshui Orange Fruit good with nutritious, unique flavor, fruit quality comparating with the United States Sunkist orange are highly valued and recognized by the Ministry of Agriculture, the provincial Department of Agriculture and research institutes and more favored by consumers. Currently, the goal Linshui closely around the "Chinese Orange County" vigorously promotes traditional agriculture to modern agriculture, accelerates the development of navel orange citrus-based industries. In recent years, Linshui forms a regionalized layout with focusing on the implementation of large-scale development of modern agriculture and industrial management, infrastructure standardization and promotion of seed varieties, production processing standardization, industrialization management organization, product sales of brand new pattern of industrial development of modern agriculture. Although territorial waters navel orange industry has shown a good trend of development,seeing some problems:uneven development within the industry, anstandardized the industry organization, too-traditional sales model, market liquidity facilities construction industry laging behind demand. These issues are worth thinking about:how to improve Linshui navel orange industry development model? How to enhance the competitiveness of the county navel orange industry? How to optimize the development of Linshui navel orange industry, so as to realize sustainable development of the navel orange industry?In this paper, as follows:By collecting and collating existing literature, summarized the status quo citrus industry, features, functions;Linshui citrus industry works as the research object, analying the course of Linshui navel orange industry, the development of the basic conditions the development of the current situation and development model for system analysis, AHP analysis and Entropy method is used to evaluate its level of development, which is concluded that the navel orange industry is still in its infancy, formating a combination of different strategies, formulating development strategies; on these basis optimizating goals and Strategies water navel orange industry.