| The development of industrial clusters can integrate regional tourism resources and optimize resource allocation,which is an inevitable trend for tourism industry to adapt to economic globalization and cluster development.In 2015,the opinions on promoting the construction of a strong tourism province issued by Jiangxi Province clearly pointed out that 35 key tourism industry clusters should be planned and constructed in the whole province.At the same time,the 13 th five year plan for tourism development in Jiangxi Province requires that the industrial cluster be an important starting point for tourism development.Since the tourism development of Mingyue Mountain area was launched in the 1980 s,with the government’s leading impetus,various types of industries have gradually gathered,the development process of industrial clustering has been accelerating,and the quality has been improved and the competitiveness has been strengthened.Therefore,it is of great practical significance to summarize the development path of Mingyue Mountain tourism industry cluster for promoting the scientific development of tourism in Mingyue Mountain area.Based on the relevant theories of tourism industry cluster,this study summarizes and combs the basic concepts,characteristics,internal structure,formation conditions and development mode of tourism industry cluster,and tries to further explore the value of tourism industry cluster theory in practical application.Secondly,according to the diamond model proposed by Michael Porter,this paper analyzes the formation conditions of Mingyue Mountain tourism industry cluster development and the inevitability of internal tourism industry cluster development from the aspects of tourism resource endowment,market demand,supporting system,external development opportunities and government policy promotion.Through retrospective interviews and consulting the tourism industry statistics of Mingyue Mountain,combined with the comprehensive analysis of the development status of Mingyue Mountain,this paper divides the development stage of tourism industry cluster from two major landmark events in Mingyue Mountain Area: the first event is the opening of Tianmu hot spring resort in 2006,which greatly enriches the tourism industry chain in Mingyue Mountain area.The second major event is the development turning point started in 2016,and the number,scale and output of tourism enterprises in the mountain area of Mingyue entered a stable development state.Finally,the development of tourism industry cluster in Mingyue Mountain area can be divided into three stages: germination stage(1983-2005),rapid development stage(2006-2015),and quality improvement stage(since 2016).In the embryonic stage,the development power is based on the resource endowment,and the main development power is driven by the government;in the rapid development stage,the development power is based on the market demand and development opportunities,and the main development power is driven by the government;in the quality improvement development stage,the development power is based on the government drive,and the main development power is driven by the market demand.In the whole process of development,Mingyue Mountain area has accumulated many successful experiences,such as the government attaches great importance to the coordinated development of departments,the protection of resources,the promotion of cross-border integration,the strengthening of tourism marketing,the emphasis on business selection and capital selection,and the emphasis on talent cultivation.Based on the current situation of tourism industry cluster in Mingyue Mountain area,this paper puts forward the following suggestions: give full play to the leading role of the government,attach importance to the regional development,balance the regional space development,highlight the characteristics of industry cluster,promote the innovation of industry cluster,and promote the development of health industry. |
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