Research On The Marketing Strategies Of Trust Services In Jilin Province Trust CO.LTD

Jilin Province Trust CO.LTD founded in 1985, the only one specialized is engaged in the Jilin province finance trust business of non-bank financial institutions. With the trust law of the People’s Republic of China in October 2001, the China banking regulatory commission have issued a “trust company management method” and “trust company the trust plans of assembled funds management method” in 2007, the trust industry gradually began to form to supplement the commercial bank and capital market system, credit financing service business model. The financing is a particular field in Chinese economy, such as the traditional commercial banking system and underdeveloped cannot satisfy the debt capital market, it provides space for development of trust industry. Since reform and opening up, Chinese trust industry is developing rapidly, the business market gradually become largest and the fastest growing market, commercial Banks, fund companies, insurance companies and other competitive strong financial company asset management market gradually, thus caused the domestic trust industry of fierce competition. Want to stand out in these enterprises to obtain competitive market position, marketing is a top priority, and the marketing strategy formulation and implementation is to ensure that the foundation of successful marketing.The trust is based on the trustee of trustor, according to the principal’s intention the property entrusted to the trustee, the trustee, for the benefit of the beneficiary or a particular purpose, manage or dispose of the behavior. This study in Jilin the trust business as the research object of trust co., LTD,. First of all, in the full analysis from the existing trust business marketing development, on the basis of multiple perspectives, multifaceted comb trust co., LTD. Jilin province business marketing problems, Such as the lack of market research, especially it is the project product research and development stage, the lack of targeted market demand research, lead to products not accurate to cater to the market demand; Business position is not clear, the trust company diversified choice of the mode of comprehensive business generally, lost the trust business of highly specialized characteristics; Product homogeneity problem, mainly capital of trust property, and other business, products lack of differentiated services; Lacking customermanagement, customer maintenance, need positive customer pays a return visit work to maintain customer relationships. Second, the trust company business marketing environment analysis, including the macro environment, such as political and legal environment, economic environment, social environment and technical environment; Micro environment, mainly including competitor analysis, demand, risk management and internal information communication and feedback management. Based on the analysis of the macroscopic environment and microcosmic environment, analyze the enterprise market marketing business development strengths, weaknesses, opportunities and threats, and to provide basis for further development strategy. The scale of business, from product, price, promotion, channel four aspects to establish the trust business marketing mix strategy. In order to guarantee the effective implementation of the marketing strategy, improve the trust legal system and the supporting system construction, we should establish the marketing concept of the customer as the center, build a market-oriented marketing organization, strengthening the trust, knowledge, talent cultivating trust, optimized profit model. In the perfect, on the basis of the above guarantee mechanism, established on the basis of the integrity of the trust business development, strengthen the supervision of their business, internal and external relationships there is also a coordinating role, to ensure that the development of the company’s healthy and upward.Therefore, based on the existing trust business, this study analyze the marketing environment, through the analysis of the market, customer needs,we make sure the targeted marketing strategy, seize market opportunities, and provide support for the long-term development of the enterprise. At the same time, the company through the internal and external marketing environment analysis, effective estimation and risk prevention, for the enterprise to develop new markets, long-term sustainable development to provide power.