Study On The General Aviation Strategy Transformation Of Shanghai Longhua Airport

With the further development of our economy, the demand for general aviation market is gradually going on. General aviation enterprises are facing a great development period, it must be to make an overall sustainable development strategy which can comply with the characteristics of the enterprise itself and adapt to domestic and international environmental changes. And then develop a vision and effective measures.Shanghai Longhua airport as one of the earliest airports in China mainly for military purposes. After the founding of new China, Shanghai Longhua airport plays a very important role in the structure of China’s aviation transportation airport. But the strategy shows some problems, such as short-term rapid expansion, resulting in short-term corporate financing costs overburdened. Internal management structure is not reasonable, such ineffectiveness, In addition, the main business profit of Longhua airport is low.Taking Shanghai Longhua airport as an example, analysis of current situation of general aviation industry in China and developing trend. Apply SWOT analysis method. Summarize the advantages, disadvantages, pres as the opportunities and threats. On this basis, combined with the development of the company’s guiding ideology, the corresponding strategic initiatives, including:develop a reasonable short-term development strategy; adjust the corporate management structure; reform of human resources system; Through the case of Shanghai Longhua airport development strategy, especially the development of the general aviation has a certain reference value.