The Value Evaluation Of New Energy Vehicles Invested By Domestic Vehicle Enterprises Under Value Chain

According to the data provided by Chinese Vehicle Committee, in 2015 the number of vehicles sold in China has increased to 24.6 million, about four dot seven percent compared with last year’s. This percent became the lowest growth rate since 2012. Compared with them, the new energy vehicles in 2015 has achieved a rapid growth. In 2015 the sales of new energy vehicles are soaring to 330 thousand, an increase of 340 percent versus last year. Among them, the pure electric car saled about 147 thousand, an increase of 300 percent; plug-in hybrid car saled about 60 thousand, an increase of 250 percent. By comparing with two groups of data, everyone can conclude that the new energy vehicles will be the new growth point of the automotive industry development in the future.Corresponding to this situation, Chinese domestic vehicle enterprises are stepping into the new energy vehicle market quickly and vastly. They have proposed new energy vehicles to be one of their new growth point in the future, with huge investment made under this situation.However, the new energy automobile manufacturing is really so simple? This paper will find the answer. Through sorting the difficulty points of new energy vehicle technology, and finding differences between new energy vehicles and traditional fuel automobile, the paper comes to the conclution that the development of automobile enterprises of new energy vehicles requires not only the core technology of new energy vehicles, but whether they could develop the ability of continous manufacturing abut new energy automobile products. These problems are inseparable from the level of integration of value chain of domestic enterprises’own traditional fuel automobile. Thus, the paper selects the significent index related with new energy value chain, looks forward to build integrated level evaluation of the new energy automotive, and makes sure where are the enterprises’ true levels in the current point. What’s more, the paper also estimates the risk of projects, forcasts the sales and evaluate the value of investment for the example of BYD’s new energy projects in the theory of NPV and Real Options. The conclusion shows that BYD’s new energy vehicle project will have a good prospect in the future.Through a series of analysis, the paper concludes that, for individual enterprises, the development of new energy vehicles should solve the contradictions between their own manufacturing situation with the supply chain of new energy vehicles,and they shoud have a more realistic understanding of overall need under the macro environment. Only by this way, the domestic vehicle enterprises could have their own competitive advantage in the market.