Research Of New Energy Vehicle Strategy Of Beijing Bus Company

Regional security environment's influence on the aspects such as the oil price rising, the present situation of the countries face increasingly less than its self-sufficiency rate of oil, at the same time for the sake of environmental emissions standards for cars in different countries and areas of the world more and more strictly, in this context, a kind of "new energy vehicles" from the traditional car become the inevitable choice of the auto industry development. Beijing bus company as large energy consumption, constantly to take various measures in recent years, in order to build a resource-conserving and environment-friendly enterprise, and thus realize the sustainable development of its own.Based on the Beijing bus company in the face of the current situation of the introduction of new energy vehicles, operations, and to obtain sustainable development as the research object, the process of introduction, with its new energy vehicle operation encountered barriers as the research key, in the process of application study of the theory of enterprise strategy management, aiming at key elements affecting Beijing transit in the development of new energy vehicles is analyzed, find out the problem restricting the development of its, and explore new energy company on the basis of this strategy, the direction of the next to suggest improvement measures in the development of barriers. Hope through this a series of analysis and improvement work, help enterprises to smoothly promote the new energy strategy, finally achieve the goal of energy conservation and environmental protection enterprises.First of all, this article to review and summarize the related literature. Mainly includes: concept of new energy vehicles, enterprise strategic management concept, focus on combing the concept of five elements in the strategy of enterprise strategy management, summarizes the relevant theories of new energy vehicles and the results of the study. As the theoretical basis of this study and literature review, provide reliable theoretical support for the following research.Secondly, based on the content of the five elements of corporate strategy according to the Beijing bus company was described in detail the current situation of the development of new energy bus, finding out the mismatch between the elements, and points out the key elements affecting the development of new energy bus in Beijing, mainly includes: the government's policy of new energy bus; Battery, charging stations and other infrastructure construction; New energy bus technology maintenance personnel as well as the new energy bus supplier selection method and so on four aspects, by analyzing the four sorts of specific data, further discusses the influence of Beijing bus company problems(barriers) during the development process of new energy.Again, from two aspects of hardware and software analyzes the Beijing bus company of new energy development in the cause of the trouble, and according to the reason that finding out the Beijing bus company the next step the improvement direction of the development of new energy bus, puts forward the corresponding improvement measures.In the end, according to the improved strategy development direction, estimate the effect of the new energy for the future development of the bus company in Beijing, from the operating effect, economic benefit and social benefit and so on three aspects has carried on the forecast, it is concluded that the influence the Beijing bus company key elements in the development of new energy vehicles, take the above measures conducive to the development of Beijing bus company in the future of new energy.