The Performance Evaluation Research Of A Company Cooperating Distribution Considering Customer Behavior

With the continuousdevelopment of electronic commerce, the existing distribution mode cannot meet the needs of customers due to theirs demands on the logistics distributionis more targeted andpersonalized, and its limitations become more obvious. Therefore, the cooperating distribution emerges at the right moment, aiming at lowering the cost and making the distribution more efficient, reasonable and timely.At present, more and more scholars began toresearch customers` behavior factors in logistics and distribution and ranked the customers` behavior as one of factors affecting the performance of cooperating distributionthat improved the usefulness of the evaluation system. The research of cooperating distribution performance evaluation system considering customer behavior has important theoretical significance; also itis the key to improving the performance and lowering the cost for logistics enterprises.The paper introduces the topic selection background and significance, summarizes the domestic and foreign research situation and theoretical foundation, about cooperating distribution, performance evaluation and behavior. Secondly, comprehensively analyses the main factors affecting the cooperating distribution based on investigation and analysis on the actual situation of A company,and make the customers` behavior as a starting point for research. And construct the cooperating distribution performance evaluation system of A company considering customers` behavior. It systematically reflects the impact of behavioral factors on the performance evaluation of the cooperating distribution. Finally, it makes multilevel fuzzy comprehensive evaluation by using analytical hierarchy process and fuzzy comprehensive evaluation combined with the actual situation and business features of A logistics company in Handan city,especiallyget the actual data on a large number of research basis. By analyzing the evaluation results, it validates the feasibilityof the index system,get its existing problems in cooperating distribution and make recommendations.