Under The Background Of Mobileterminal Tourists Consumption Behavior Research

In the Information era, people’s living environment is full of rich media, especially the popularization of the Internet, which provides a lot of information that has affected people’s many decisions. Medium plays an important role in the tourist information search, select, and decision making. Wireless network business’s constantly enriching and developing make the smart phone more and more widely used and common, the life of people has completely inseparable from the mobile terminal to help and service, which has penetrated into people’s daily life and everything. From the basic cell phone calls, send and receive messages to now the use of network coverage of the query information, geographic location, wallet payment application, video entertainment function, mobile phones has brought a great convenience to people’s life and work.Especially in recent years, focus on the consumers widely used the mobile terminals in the process of tourism,we found that compared with the traditional tourism behavior,nowadays tourism behavior has significant differences. Therefore, this article hopes that through empirical research and analysis, through mobile terminal that affects tourists consumption behavior, including willingness of tourism, travel mode, travel information source, tourism consumption mode, tourism evaluation, to explore the influence mechanism of various factors, to find the influence factors of mobile terminal services to tourists consumption behavior and the relationship between them.The thesis is mainly divided into six parts. First, on the premise of mobile terminal is widely spread, put forward the research background, research significance, research methods and innovation..Second,review and analysis the content of the mobile terminal, tourists consumption behavior, defines the concept and theory of this study, and lay a theoretical foundation for later study.Third, on the basis of summing up many scholars research in this paper, put forward the conceptual model and assumptions,design and compile,send and receive the questionnaire.Fourth,use SPSS 19.0 to analyze the collected data,through descriptive statistical analysis, factor analysis,reliability analysis, correlation analysis and other methods to explore the influence factors of tourism consumer behavior based on mobile terminal. According to the analysis of the data,summarize tourists consumption behavior changes and its development trend. Finally, summarize the research results,in order to make the tourists more convenient to use mobile terminals, prompt auxiliary units and tourism enterprises to improve its service that gives the corresponding suggestions and marketing countermeasures.