The Research Of The E-commerce Tourism Marketing Strategies Of Company C

In recent years, with the popularity and rapid development of smart phones and mobile Internet access, the whole world has been greatly changed in all walks of people’s life. Travelling has become people’s number 1 choice when it comes to recreation because of the rocketing economic development of China, the increased income of people and the changes of people’s consumption concepts. As a result, tourism has undergone huge continuing development. As the frontier and the best application of mobile internet access, tourism and nearly all the initiative technologies have combined together, especially as to the marketing of mobile internet access. Not only have many traditional tourist companies paid great attention to mobile internet access, remolding their commercial marketing measures, but these original online tourist service companies have also applied more resources and priorities to mobile internet access. Meanwhile, all the correlated internet industries, such as telecom companies, e-commerce platform, searching engines, instant communicating tools, have aggressively competed for customers’internet access, constructed their own platform, creating new products and new commercial models, enlarging their market share, marketing their point-to-point access. All of the above has provided a grand data environment for the precise corporate marketing development.Based on related marketing theories, this thesis thoroughly introduces the research achievements of the combined marketing strategies both domestically and internationally. Through huge amounts of investigation, research and information collecting, this thesis introduces the customer attribute, consumption behavior, the marketing scale and current situation of various tourist products such as hotels, restaurants, airline tickets. It pays great attention on the profound analysis of online tourist products. By researching the influence of the Internet on tourism and by comparison of the traditional tourist agencies development and the online tourism, it vividly proves the strategic significance of the mobile Internet on tourism. Through research and analysis of the brand influence of online tourist companies, this thesis also introduces the marketing setup of online tourism.Quoting one listed company C as a typical example, this thesis briefly introduces its developing strategies and its mobile Internet strategies. By research the internal and external corporate structures, using SWOT analysis, this thesis pays great attention on the marketing orientation of Company C, which shows huge significance in the marketing strategies of mobile Internet tourism.