Community Stores Marketing Model Design Of Jiangxi Union Insurance Brokerage Firm

Practice shows that the development of modern insurance industry in China’s insurance market, insurance intermediaries play an important bridge and link in professional and technical services, insurance, communication, risk management consulting and other aspects. "Ten Two Five" period of China’s reform and opening will be comprehensive, accelerate the transformation of economic development, the crucial period of building a moderately prosperous society, the critical period is the insurance intermediary to achieve structural adjustment. As one of the insurance intermediary Troika insurance brokerage firm, it is an important part of the insurance intermediary market indispensable, it shoulders the important mission of promoting the insurance industry in transition, help the insurance industry by leaps and bounds.Entering the new century, the domestic insurance brokerage industry with the rapid economic development, business sales and claims service gradually towards a customer-centric model is changing, the insurance brokerage company marketing and service network which is an orderly way, to achieve "a big brands, grab a big market, "the strategic objectives. According to the strategic needs of the major insurance brokerage firm is increasing its efforts to achieve full meaning of the "brand customers choose, pick a minimum underwriting discounts and difficult to resolve consulting site, claims a one-stop service."In Jiangxi insurance intermediary market competition is becoming increasingly fierce, the Jiangxi joint insurance Broker’s Firm intends to take the lead in the introduction of community type store marketing model. On the one hand, the advantages of community type store marketing model will make the business development of Jiangxi joint insurance Broker’s Firm more on a floor, on the other hand, the success of the community store marketing model in Jiangxi, Jiangxi Province, will be the same as the industry to implement the community store sales to provide reference and reference, but also for the Jiangxi insurance brokerage industry has also provided a very important opportunity.In this paper, the Jiangxi joint insurance Broker’s Firm as the research object, from the reality of the development of insurance brokerage industry in China, to seek insurance brokerage industry marketing model transformation of innovation. To this end, this paper specifically for the development of Jiangxi insurance Broker’s Firm and the existing problems of marketing research, hoping through this research and the writing of the paper can be a smooth transition of Jiangxi insurance Broker’s Firm marketing model to contribute to the development of local economy in Jiangxi, and sum up experience, in order to promote the transformation program to Jiangxi, to the country to do their part.The first part of this paper to explore the necessity and feasibility of community-based insurance brokerage company store building as a starting point, by analyzing the A to insurance broking market players, marketing channels, service, etc., proposed the necessity of building community-based insurance brokerage stores, through the insurance brokers stores inputs and outputs and expected premium volume estimates, from a financial level, to analyze the feasibility of the construction of the store.The second part of the country has been promoted through community-based stores the actual operations of the in-depth analysis, and learn from their experience drawn inspiration marketing, provide a reference for the future development of community-based insurance brokerage company store marketing model of this article.The third part, by analyzing the advantages of building community-based stores require insurance brokers and insurance brokerage company, five aspects of the target market selection and positioning, business process management, design, interior design marketing management, product design and channel design, proposed to build community-based store design ideas, design.The fourth part, from the four aspects of financial security, policy support security, personnel policies, and evaluation of incentive mechanism for encouraging companies to analyze the measures to promote community-based store model process to deal with potential problems.Community type stores this new insurance marketing model is a collection of production, life insurance products sales, claims, consulting, service as one of the comprehensive insurance marketing agency. Its characteristics and advantages of the "insurance supermarket" is the traditional marketing methods, such as the direct selling of insurance and the insurance agent. I believe in the near future, the insurance community stores will become an important force of insurance marketing.