China’s Home Appliance Business Network Marketing Strategy

In recent years, with the development and application of Internet technology, home appliances network marketing has gradually become one of the most important channel for business development of the industry in the future, especially with their products, technologies and channels to further promote innovation, network appliances Marketing showing great vitality. In the case of traditional marketing channels become stable, foreseeable, network marketing will become a race to develop various household electrical appliance enterprises, the main battlefield of fierce competition. Since network marketing is only in recent years the rise of a new thing, in the course of its development and there is not much precedent, and thus how to formulate long-term development strategy and tactics, a good role play to the advantages of this channel, occupy more market share, has become an important issue for each appliance enterprises need to study and solve.This paper describes the system related to home appliances marketing concept, based on the classical theory, we discuss the household electrical appliance enterprises to develop Internet marketing services, key strategies and the general pattern, on this basis, with Sichuan Changhong Electric Co., Ltd., for example, systematically studied network marketing successes and shortcomings, and foreign mature home appliance industry, home appliances market, home appliances online marketing compared to our country there are still large gaps. Accordingly, from brand strategy Finally, four pricing strategy, service strategy, channel strategy, proposed under the network environment development strategy appliances marketing.