Study On Network Layout Of Light Casting Railex Enterprise Based On Customer Market Segmentation

Light casting railex is a brand new transportation mode which utilizes the safety, sealing and isolated baggage compartment to deliver small parcels. Relying on the perfect highway network and dense bus routes, more than that, based on the effective use of remaining resources and the transportation mode that costs very low, the revenue of the companies are increasing. This makes the light casting railex grow up rapidly and become a significant subsidiary business in highway passenger transportation industry. But the traditional light casting railex enterprises only set up the business point in passenger station and can only receive the delivery in their spot instead of offering door-to-door service, which is not convenient. Along with the independent operation, this makes the highway passenger industry lack of integrity and coordination. Under all these threats, the market share of light casting railex has been decreased and its development has been affected.If light casting railex enterprises would like to revive, they must give up the original conservative and unchanged marketing strategy, and do some research and analyze of the industry and customer market. And then, find developing mode suited to their own characteristics, use of part of the customers’ reliance on timeliness and safety, increse network, make up for the disadvantage of lack of convenience, expand demand and increase efficiency. So this article takes the concrete enterprise as an example, research distribution network based on customer segmentation of light casting railex enterprise. This article mainly discusses the following several aspects.Firstly, this article introduces the specific situation of light casting railex combining with field survey and literature reading. From the aspects of light casting railex operation basis, mode and characteristics to show the uniqueness of light casting railex. And then thorough SWOT analysis carried out on the light casting railex industry, the author put forward the unique advantages based on security and timeliness to look for targets and have a strategy for network settings to overcome the disadvantage and avoid the threats.Secondly, based on the theory of market segmentation, the author takes the logistics branch of Taizhou Feilu Passenger Transport Company as an example, asks the passenger to fill questionnaires, in order to find out different customer’s opinions to light casting railex. Taking SPSS software to count of the questionnaire, then, filter variables in customer attributes, types of small parcels and the frequency of delivery, using the contingency table analysis, correlation analysis and other methods to subdivide customer and find out target customers. Then the author asks the target customers in the Hailing District for the survey of buyer intentions, investigate the intention of target customers in the different instant of branch, in order to find the appropriate network coverage radius.In the last, the author chooses demand points, establish a set covering model and solve it, get the light casting railex distribution network of Hailing Distribute, then contrast and analysis with other results. And also put forward integrity suggestions about distribution network for light casting railex enterprises.