Research Of Problems And Countermeasures Of Investment Environment In Mianyang City

Nowadays, there undergo the fouth global industrial transfer tide and China’s new-round development of the rural west. Besides, Sichuan Province is on its crucial stage to develop significantly in west China and the city of Mianyang is in its critical period to leap forward among secondary cities in Sichuan Province. Therefore, as a crucial approach of development, investment has ben placed on an important position. Just as the World Economic Situation and Prospects published by the United Nations pointed out, the global economy in 2012 continued to deteriorate. Many developed countries, especially some European countries even suffered from a double-dip recession. Developing counties and transition economies were negatively affected as well. The global economy still faced significant uncertainty and the risk of going towards the downside. The crisis in the euro area would continue to deteriorate and appear more destructive. It would be difficult for the United States of America to escape the so-called "fiscal cliff. The economy of one or more major developing countries, including China’s, would face the possibility of a hard landing. Therefore, the world economic situation was indeed not optimistic. In such a situation, investment, which promotes the local economic development to a large extend and deeply influences the local economic and societal lives, has become a major economic activity for local governments in China.The key aspect of investment is to invest in environment development, which refers to all the external factors that are strong enough to promote or hinder the investment activities and their outcomes, including the administrative, economical, natural and societal factors related to certain investment projects. Mutually interacted, those factors constrain each other and form an organic whole. By carrying out in-depth thinking about the investment environment of Mianyang and participating in several surveys on the investment environment of Mianyang, the author obtains plenty of advices on improving Mianyang’s investment environment and promoting Mianyang’s investment activities.The paper first studies the related research conducted on investment environment and then carries out an overview from the aspects of definitions, evaluations and approaches. Secondly, the paper introduces the basic situation of Mianyang. Next, it summarizes the problems Mianyang faces in terms of the soft investment environment and the hard investment environment. Finally, the paper proposes several suggestions on improving the administrative environment, enhancing the zone development, assisting the enterprises’ development and promoting the law-governed society environment, which all contribute to an optimized investment environment.