Study On International Business Develop Strategy Of Qi Shang Bank Xi’an Branch

Chinese economy is more and more deeply involved in the wave of Globalization. Economic globalization has brought profound changes and far-reaching influences on the economic and financial environment in China. Chinese financial institutions have been increasingly influenced by the international financial market and trade environment. Facing to the more and more open market, increasingly competitors and fierce competition environment, how can the China financial institutions cope with the challenges of competitors, choosing the development strategy to achieve a breakthrough, in order to maintain the advantage in market.The article will approach the various problems that Qi Shang Bank Xi’an Branch facing in the development of international business during the fierce market environment. It will find the complex causes of the problems, and then give the detailed development strategy to solve them. By accelerating product innovation, detailing performance evaluation method, increasing trade cooperation channel.Then promoting cross-border RMB business development and capital projects, creating the domestic credit plus Forfeiting light capital business model, strengthen international business propaganda work, communicating actively with regulators and the head office of international finance department, and training international business experts measures, in order to promote the stable, sustained and rapid growth of international business in Qi Shang Bank Xi’an Branch.The article provides the suggestions for international business develop of Qi Shang bank Xi’an branch, and provides information and strategic support to the cross regional business of small and medium commercial banks.