Research On Innovation And Development Of Japanese Sony Corporation’s Transformation Period

Based on the current reality that our country is at a crucial stage of reform, the research of the reform of the Japan in the 1990 s, especially the transformation of Japanese companies as the micro level of economy, is of profound theoretical and practical value.At the beginning of the 21 st century, the release of the Ipod had fundamentally changed the technological paradigm of the whole electronic industry. The combination of electronic hardware and entertainment content greatly expands the function and the applied range of electronic products. Then the development of Google’s Android OS and the diffusion around global electronics industry subversively lower the entry threshold of electronics industry. The electronics companies of emerging industrial countries, such as China, South Korea, India, constantly introduced newer, more comfortable products that is based on the demand of their market and consumer, as well as achieve the growth of companies and brand.In recent years, with the sustainable development of the global electronics industry, the market of electronic products is constantly enrich, the renewal cycle of electronic products the renewal cycle is shortened, the competition between global electronic company is increased. It’s great challenge for the traditional electronics companies. Japanese Sony Corporation was also decline in performance in this change of electronics industry. But Sony Corporation realize the change earlier and is one of the transformation of company actively. Although Sony Corporation’s transformation hasn’t done, but Sony Corporation’s experience has guiding significance to our country’s company.By generalizing the development course of Sony Corporation, its innovation development mainly by importing technology from US and then cultivate its own core technology. Sony Corporation’s original products help it dominate the world market. The development of our country’s technology-intensive companies also draw lessons from Sony Corporation’s experience. The continuing comprehensive transformation happened in recent years also is useful to our country’s technology-intensive companies.Using the total innovation theory, this paper tires to make a comprehensive analysis for Sony Corporation’s transformation in recent years. Comparing with former model, this paper summarizes Sony Corporation’s experience through technical innovation, system innovation and management innovation. And this paper hopes to make constructive suggestions on the development of our country’s technology-intensive companies.Comparing with developed country’s technology-intensive companies, our country’s technology-intensive companies’ development course is shorter. With the development course, our country’s technology-intensive companies should realize that the change cycles of technology paradigm will shorten. Our country’s technology-intensive companies should continuously develop themselves’ core competence through total innovation.