Analysis Of "Da Jia Tou" Equity-based Crowdfunding

Short for the raise, namely the public financing, U.S. vote or crowds, call it the Chinese Taiwan area called the financing. The raise, often referred to as people launched a project or activity on the Internet, through some propaganda to the masses for the funds required for the activity of a kind of behavior. Can be varied, the purpose of the suggests from disaster donations to book publishing; From the political campaign to planning business and so on. Although the traditional public finance as early as hundreds of years ago in the people’s life, but it is really into people’s horizons in recent years. As the carrier of the suggests, the popularity of the Internet and the characteristics of the Internet to spread information directly promotes the raise has entered a new period. The raise to the Internet as a platform not only changed the previous mode of financing, also greatly expanded the sectors covered by the raise. Through the Internet development mode of the suggests, not only to solve the financing difficulties of small and medium-sized enterprises, financing expensive, the problem such as financing risk provides methods, also greatly expanded the investment channel of the people. Conducive to private capital to small and medium-sized enterprise docking, alleviate shortage of capital and private capital investment capital market slam shut, etc.This article is divided into six parts, the first part is the introduction part, mainly to the selected topic background, research significance, research methods and content, and innovation and deficiency were briefly. The second part analyzes equity type the suggests, this paper expounds the meaning and characteristics of the suggests equity type and the current situation of the development. Third part introduces the "everyone" website’s business scope and business processes. The fourth part mainly analyze the "people", "people" as a class of equity the raise website, in the process of operation, to solve the problem of information asymmetry, spread risk, etc, to "+and led people to form a limited partnership, cooperation with bank development" cast FuBao business related measures, such as "for the development of other types of equity and the raise website has reference significance. The fifth part mainly points out that the equity in the process of developing the type and the raise some of the problems and advantages. Through the analysis of the suggests pattern of equity, the advantages and disadvantages of existing the raise pattern for a simple introduction. The sixth part aimed at some problems mentioned above, give some advice and solutions.