Success Factor Analysis Of Return Class Crowdfunding Project

Crowdfunding financing model compared with the traditional financing model, which has brought the company to venture investment channels, more efficient project review and enhance the many benefits of financing negotiations rate financing and so on. However, due to the new financing model appeared in China a short time, there are still many problems in the development process, so that our crowdfunding project success has been affected, in part due to the great development potential of the project to raise public funds raised unsuccessful, and had declared shattered. Therefore, to explore the factors that affect the success of crowdfunding projects, and the effective control of these factors, to develop appropriate responses, become the focus of the current business managers and market participants concerned about the economy.This paper is divided into five parts:The first part focuses on the content and meaning of this thesis summarizes the research status at domestic and overseas crowdfunding project proposed in this study is an important direction of success factor in product categories crowdfunding project analysis. The second part of this paper describes the theory involved in the study, especially the expectations related research in theory and The Effect of Sheep Flock. The third section describes the status of domestic crowdfunding platform development, through the crowdfunding platform for industry analysis to understand the development status of domestic crowdfunding platform. The fourth hypothesis model. Jing Dong Financial Groups according to the characteristics of the specific circumstances of crowdfunding platforms and product categories crowdfunding products, clearly related assumptions, build the appropriate model. The fifth part empirical analysis, SPSS software product line crowdfunding project success factor in the model to analyze the reliability and validity, verify the hypotheses, and the results of the analysis are discussed.Through this study it can be seen:the return type crowdfunding project has a strong social attributes. Successful crowdfunding project time and no significant correlation. According to this study, the project financing for crowdfunding how people better access to the project’s success a guiding value. Platform for crowdfunding project on how to better operate crowdfunding project also has some significance. Finally, supporters crowdfunding project, the choice of projects may also provide some reference.