Marketing Strategy Study Of Nalu Furniture Company

With the global economic slowdown,the furniture industry not only as a traditional industry by the impact of economic slowdown,but also as a subsidiary of the real estate industry at the same time by the impact of domestic real estate regulation.Challenges and contains unlimited opportunities,including the Internet and communications technology advances to the furniture companies began to use and transformation,to achieve rapid growth.As a business model of F2C(Factory to Customer)+ O2O(Online to Offline),we are trying to use the Internet to achieve breakthrough in the furniture industry.This paper first elaborates the background,purpose and significance of the marketing strategy research of Na Lu Furniture Company,and then summarizes the problems of the enterprise by analyzing the present situation of the enterprise.Followed by the external and internal environment and market analysis,the use of PEST,SWOT,STP strategic analysis of the model to determine the direction of corporate marketing strategy,and finally the use of 4Ps marketing portfolio strategy model for the tool,the analysis of the marketing strategy of that Lu furniture company,Analyze the problems that exist in the development process of the company,and finally determine that the company will adhere to the new marketing method of O2 O mode,put forward the solution to the corresponding problem and the implementation measures that can be landed,and put forward the guarantee proposal.In this paper,although the study is a small area,there are clear and targeted individual enterprise research,but the research problem in the furniture industry also has a certain reference line,hoping to the furniture industry related enterprises to provide some thinking and reference.