Research On Development Of Zhongshan Rosewood Furniture Industry Based On Cultural Creativity

With the development of economical society and the improvement of people's living standard, people gradually pay more attention to the spiritual enjoyment and the pursuit of individual demand. The advantages are increasingly obvious, that cultural creative elements play an important role in the promotion of economic growth and industrial upgrading. Cultural creativity also shows a strong vitality and rapid development momentum. mahogany furniture is a treasure of the world furniture. Zhongshan city is well-known as the professional town of Chinese rosewood furniture production as well as hometown of Chinese rosewood carving art.At present, there are still some problems in the development of mahogany furniture industry in zhongshan, such as the poor product innovation ability, out of the traditional mode of production and operation, cheap products, low quality, not high additional value, weak competitiveness and so on, which has seriously hampered the development of enterprise. In order to realize the upgrade, from furniture manufacturing to furniture inventing, from making do to be particular about, it is imperative to fully rely on the unique advantages inside the cultural creativity, play the role of innovative design, extracts the essence of mahogany furniture, regain excelsior artisan spirit.Through the integration of cultural creativity and mahogany furniture industry, it will help mahogany furniture enterprises to convert into extensive economic development mode, and enhance the competitiveness. It also will provide a theoretical basis for the upgrading and development of Zhongshan mahogany furniture industry, and promote the transformation of the regional industrial structure.The author first conducted a comprehensive study on the concepts and features of cultural creativity, highlighted the nature of creative culture. Based on the analysis of the mechanism of cultural creativity of the mahogany furniture industry, put forward ideas of using cultural creativity to promote the development of mahogany furniture industry. Secondly, analyze from these three aspects—the development advantages, the bottleneck and the competitiveness of Zhongshan mahogany furniture industry—to study the necessity and feasibility within the integration of cultural creativity and mahogany furniture industry. Finally, through the furniture industry development experience of the Fujian Xianyou and Zhejiang Dongyang wood industry, put forward some suggestions to enhance competitiveness of Zhongshan mahogany furniture industry with cultural creativity and countermeasures to promote the development of industrial upgrading.We can draw the following conclusions: first, Zhongshan mahogany furniture industry has not yet to shake off dependence on past developing mode and its development is still in low-end manufacturing stage with pursuit of short-term interests. Second, the artisan spirit and brand operation are the core of both competitiveness of products and the development of Zhongshan mahogany furniture industry and the integration of cultural creativity is the key. Third, when strengthening to use cultural creativity to upgrade mahogany furniture industry development, we should pay attention to the interaction with public perception and consumerism guide, differences in operation and customization, intellectual property protection and talent training, building benchmarking enterprise and mining brand value, artistic value and collection value.