WeChat Marketing Research On Information Security Products Agent Enterprise A

Information security products agent enterprise A is a provider of information security technology products agent for government agencies, military, banks and other enterprises, as well as system integrators, distributors, at present, there is now a shortage of marketing a single model, lack of customer traffic, turnover is not high. Wechat marketing has a large potential customer base, lower marketing costs, marketing precise positioning, and timely exchange of information and other advantages, become the first choice of enterprises seeking innovative marketing model.Based on 4C marketing, network marketing and the related theory study of WeChat marketing, through literature research and case study, according to enterprise A actual situation, through marketing purpose, marketing object, get marketing object, marketing content and marketing methods five sorts of in-depth analysis, are proposed for its WeChat marketing plan, formulated the marketing implementation procedures, carry out the marketing activities, and according to the real data collected and WeChat marketing effect evaluation factors for the effect after the scheme is evaluated.The research not only can help enterprise A through WeChat marketing to solve existing problems, and puts forward the scheme for other similar enterprises WeChat marketing to provide the beneficial reference and guidance.