| The rapid development of global economic integration promotes the rapid development of China’s international trade and international shipping. Shipping agent enterprises connect port, ship and cargo, and play an important role to improve the efficiency of shipping and promote the rapid development of international shipping. But with the change of market environment as well as the shipping agency market fully open, the external environment of ship agency was more changeful and complex, excessive competition was between enterprises in the industry, market promotion space is shrinking, shipping agency enterprises is faced with some challenges to maintain their own survival and development.PENAVICO Tianjin has achieved good results depending on the brand effect and strong competitive advantage. But with the opening up of the shipping agency market, international shipping agency company with the qualification is growing in tianjin port. Market share of PENAVICO Tianjin have been compressed with increasingly fierce competition, the market monopoly lost gradually. In this new situation, PENAVICO Tianjin must clearly choose enterprise’s core business, widen the channel of the business, to meet customer requirements, so can be conducive to grasp the market opportunities.Based on the theory of enterprise core business choice, this paper used the SWOT to analysis the internal and external environment of PENAVICO Tianjin. Following certain principles, this paper established the evaluation index system of PENAVICO Tianjin core business choose, used AHP to determine the weight of the index system, and by using grey correlation analysis method, determined the sequence of the current core business:shipping agency, the electric business platform OAO, freight forwarders, business agency, bohai rim regional, yard logistics. PENAVICO Tianjin choose shipping agency, electric business platform OAO, freight forwarders as the core business. According to the result of analysis, this paper put forward the development strategy about the shipping agency, electric business platform OAO, freight forwarders. The development strategy included optimizing the process management, service mode innovation to consolidate the shipping agency business advantage position; building the security system of hardware and software of electricity system and improving the level of informationization, promoting the development of information system and improve; through various channels to find potential customers of freight forwarders and track the implementation of customer service quality; optimizing the organizational structure; improving human resource management system; strengthening the construction of enterprise culture. |
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