Ping An Group M&A SDB Synergistic Effect Analysis

Mixed operation has become the potential trend of the current financial industry development. With the opening of our country’s financial services market, China’s financial industry inevitably involved in the tide of international competition. Facing the pressure of global market and challenge, China’s financial should start from their own, to raise their competitive advantage. Mixed management pattern also gradually rise in China’s financial market. Ping An Group is approved by the circ and the state council to become the first camp of mixed model representative enterprise financial groups, called the "China Ping An Group insurance(group) co., LTD.", it was founded in 2003. Has always been very innovative China turned to the international safe and noticed the international development trend of financial integrated management in the developed countries, as the strategic goal,after years of efforts, started with the insurance of China’s Ping An Group has already formed the unique characteristics of the Ping An Group integrated financial group mode, to expand the business scope has through a single insurance business, investment and securities business to the bank. From June 2009 SDB, Ping An Group announced M&A of SDB to June 14, 2012, SDB official announcement: SDB has all legal formalities complete absorption merger ping an bank. Since then peace SDB merger to a bank. The event,Ping An Group M&A is not only Ping An Group to comprehensive financial practice try again, will also be after banc assurance on M&A of our capital market to provide a comparison with the operation mode of the reference value.This article first synergy of M&A theory and M&A theory reviewed, summarized enterprise of M&A activities are essentially in order to achieve synergies, the connotation,classification of synergistic effect, and has carried on the induction and summary form.Secondly has carried on the analysis of characteristics of Ping An Group purchase of SDB,mainly including the motivations of M&A, M&A between the two sides, which demonstrates the process of analysis, M&A, M&A characteristics of overview, etc; Again from Ping An Group integration with SDB to carry out the integration strategy research,mainly including business integration, the integration of organizational structure, human resource integration and cultural integration; In addition, on the basis of the theory,combining with the case of Ping An Group to buy SDB, adopted the method of qualitative and quantitative analysis, the case synergies is how are analyzed and summarized. In the actual operation process, respectively from the strategy, operation, management, finance and intangible asset five aspects to analyze. On the analysis of the data selection to every three years after before the merger and acquisition of financial and regulatory related data as the research object, including the operating profits of enterprises, the core capital adequacy ratio, capital adequacy ratio and deposit the data, and the related data statistics and analysis. In the concrete analysis, we adopted the way of contrast: 1) the contrast of related data before and after M&A; 2) compared with banking average; 3) compared with listed joint-stock commercial Banks advanced. Through comparing the above three aspects we learned that the deal had synergistic effect, the group through the optimization of SDB and Ping An Group bank resources and integration of satisfied results have been achieved.Finally, using the M&A case, enhancement of financial enterprise M&A synergy effect and the financial industry regulatory expressed their views on that kind of thing.