An Empirical Study Of Policy Cognitive Factors About Merger Of Endowment Insurance System Based On Social Cognitive Theory

"Endowment fair" is a common demands of the state, society and the public, although the implementation way-and pension "fair" process, but in the process of the unification of the old-age insurance system is a important milestone. On January 14, 2015, printed and distributed by the state council’s "about staff old-age insurance system in government institutions reform decision", the rules "from October 1, 2014 of organs and institutions working staff are implementing unlike company worker endowment insurance system reform, consistent with company worker shall be supervised by society as a whole and individual account part of the combination of basic old-age insurance system, by the unit and individual pay cost". In the face of the policy, the social public, its response is differ, but the blessing of enterprise employees, staff resistance in government institutions is not low.Exactly what causes lead to social and public policy on the cognition is different? Therefore, this article is based on social cognitive theory, by reading lots of literature research, found the study of the cognition of policy scholars both at home and abroad mainly from the perspective of interest, emotion and rules of three aspects, but unfortunately did not have scholars will be three perspectives to study together. Next, comprehensive sort out each kind of specific factors influencing the policy of cognitive perspective, the formation of policy theoretical framework of cognitive factors in this paper.Choose ShanDong Province as the research object, through the questionnaire survey to get the data, through the SPSS20.0 factor analysis and regression analysis of data, determine the impact of the general public to endowment insurance system policy cognition of four factors: social trust factor(system), interest factor, system factor and system consistency rules factor; In controlling gender, age, occupation, education level and family economic conditions, such as variables, the four impact factors and policy cognitive result, namely policy acceptance and recognition degree of regression analysis to verify the effect of the four factors and policy there is significant correlation between cognitive results, and thus prove that this article will research policy of three cognitive perspective to study the rationality and validity of merger. At the end of the article, put forward the corresponding policy recommendations: focus on the public interests, emotional and cognitive status rules, the promotion of the smooth policy implementation; According to different people, different forms of the propaganda of policy, Policy assessment, timely revised policy is not reasonable.