The Integration Of Multiple Marketing Strategies For Vasaloppet,Changchun

Ice-snow Event Tour is characteristic of sports tourism method in sports tourism and relies on the sports ice-snow event resources. The successful bidding for Olympic Winter Games promotes the rapid development of ice-snow events and ice-snow tourism industry. Numerous ice-snow event travels walk into the vision of people successively. Meanwhile, individuals and groups start to accept the skiing tourist activities that are called as noble events, hoping to reach the purpose of fitness, entertainment and relaxation in the brand-new sports tourism form. First of all, the paper is based on consumer consumption theory, analyzes basic situation of tourism market in Jingyuetan Park during the Vasaloppet through expert interviews. Secondly, by granting questionnaires to consumers, the paper knows about consumer satisfaction on Vasaloppet and their expectation. Finally, the paper applies 4P policies, products, prices, channels, and promotion, and combines with customer demands and related evaluation to analyze satisfaction feedback on marketing strategies of tourism market in Vasaloppet, and the paper finds out problems and proposes countermeasures.In terms of products, event products in Vasaloppet are relatively abundant. Consumers are relatively satisfactory, but subsidiary products and surrounding products in Jingyuetan Park are relatively deficient. Thus it is necessary to improve it. In terms of price, consumers have larger consumption on ticket price and entertainment products. Moreover, Vasaloppet has some problems, such as more charging items and lower transparency. As for channels of distribution, Vasaloppet is lack of market in network channels of distribution and should be further managed and improved. From the perspective of promotion, the promotion methods in Vasaloppet are old-fashioned, lack of innovation and have larger development space. The author proposes a marketing countermeasure on tourism market in Vasaloppet.