Research On The Development Of Tourism Complex Based On The Analysis Of The Driving Factors

In the past 30 years, traffic jam, environment degradation, housing difficulties, culture collapse, construction disorders and other urban problems are becoming more and more serious in the process of rapid urbanization. Under the background of the national comprehensive reform, transformation and upgrading of tourism industry, new-type urbanization, the construction of new socialist countryside and other significant strategics’implementation, a new way of life is gradually emerging,what achieves the integration of tourism and residential functions,and the tourism complex is effective starting point to built the "people-oriented" lifestyle.In order to promote the sustainable and healthy development of tourism complex,we must choose a correct development path. Since the tourism complex is highly integrated, determining the complexity of the driving factors.So, it is necessary to clarify the driving factors of tourism complex, the interaction among factors and the driving mechanism between the development subsystem and the whole system. Based on the above discussion, this paper has systematically studied on tourism complex. The main contents and conclusions are as follows:Firstly, literature review and theory research on tourism complex. Through sorting out relevant literature, combining tourism complex and large-scale tourism development enclave practice cases, this paper elaborates the concept, characteristics, and types of tourism complex.Then it summarizes and analyzes the formation, development of the history, current situation of tourism complex and problems encountered. This paper also demonstrates the basic theory, including system theory, driving theory and tourism stakeholder theory.Secondly, analysis of the driving factors of tourism complex. Through case analysis, literature analysis and practical investigation of tourism complex, starting from the perspective of complex systems analysis of the development of tourism complex,which is divided into three subsystems:decision-positioning, planning-construction and operation-management. Taking into account all of the factors, we may reach the conclusion that the development of tourism complex is affected from internal factors including government, developers, designers, contractors, investors and operators,as well as location, society, policy, economy and other external factors. These factors interact with each other and form a complex causal system.Thirdly, modeling and empirical examine of driving factors of tourism complex. According to the results of driving factor analysis, this paper sets up a causal model to the driving factors of tourism complex, whicn includes 17 latent variables and 74 observable variables. Collecting relevant information about tourism complex projects from questionnaire, it completes the reliability.validity examine and factor analysis of the collected data. Using Structure Model to fit data by LISREL, it completes the hypothesis testing and revision to the model. The empirical results show that structural model supports the hypothesis. The key driving factors and driving path of tourism complex development:policy conditions�'decision-positioning evaluation�'construction-planning evaluation�'tourism complex performance、 developers’value strategic�'decision-positioning evaluation�'construction-planning evaluation �'tourism complex performance、designers and contractors’capability�'construction-planning evaluation�'tourism complex performance、 development elements accumulation�'construction-planning evaluation�'tourism complex performance、operators comprehensive strength�' operation-management evaluation�'tourism complex performance.Fourthly, building tourism complex development model and strategy system. According to the analysis of driving factors and empirical results of tourism complex development, the development model and strategy system are built:The basis is to obtain the advantages of basic driving factors,which includes the geographic conditions, social conditions, economic conditions, regional demand oriented, partners’ appeal for brand, investors’economic goals and so on. The key is to encourage and regulate the key driving factors, which includes policy conditions、developers’value strategic、designers and contractors’capability、development elements accumulation operators comprehensive strength. The core is to realize win-win cooperation among the stakeholders, which includes building the macro and micro control platform, the fourth trust platform, supply and demand information platform for tourism complex. The mean is hierarchical development, which includes the basic attraction model, the core support model and the extension model. The target is to drive the regional comprehensive development, which includes setting up the new name card of city image,the future cultural heritage of city, the regional economic growth pole, and the engine of sustainable development.Fifthly, research on tourism complex development in the ancient town of Jingzhou. According to the development model and strategy system of tourism complex,this paper selecte the tourism area of the ancient town of Jingzhou as the typical case, and analyses the current situation of Jingzhou tourism development and conditions.lt suggests to select the cultural and creative tourism complex development model with the core of cultural experience. The development model includes six major function subsystems:the history cultural and creative tourism scenic spot, the core commercial circle between the center of ancient town and Huatai, business and hotel group between the west of ancient town and west lake, the culture and creativity industry park between the south of ancient town and Guan Yu temple, the urban ecology and leisure center between the east of ancient town and Kowloon pool, the cultural and high-speed-train real estate center between the north of ancient town and new district.