Research On Cooperative Trust Of Dairy Enterprise

With the rapid development of the word economy and technology, relations between enterprises have changed. Trust is the basis of dairy processing enterprises to cooperate with each node in the supply chain partner companies, dairy industry partners and the trust of product quality and safety has a high requirement for the full range of partners trust, as the core of the main dairy supply chain, dairy processing enterprises affected by the degree of trust of partners is not only visual expression dairy processing enterprise competitiveness, but also the supply of raw milk and dairy partners sales partners to protect their own interests important basis. Therefore, assess the degree of cooperation trusted dairy processing enterprises is not only the development needs of the dairy industry, but also the dairy supply chain participants to promote their own development needs; It has a very important practical significance.Based on the type of dairy processing enterprises and between partners, this paper establishes a trust factors index system for dairy processing enterprises of trust. Analytic hierarchy process and fuzzy comprehensive evaluation method to construct the dairy processing enterprises trust partners evaluation model, and proposed to strengthen cooperation trust dairy processing enterprises countermeasures. First, it summarizes the number of dairy processing enterprises, market size and industry distribution, instability, low level of trust, breach of low-cost between dairy processing enterprise and partners. Analysis of defects caused by dairy processing enterprises cooperation trust reasons, and analyze the internal and external reasons of establishing cooperation trust of dairy processing enterprises. Secondly, it determines the evaluation index system of the dairy processing enterprises’ trust between partners, including management, product quality, and corporate reputation three-level indicators. Asset-liability ratio, product sales, the main business profit margins, profit growth of sales, delivery quality pass rate, product sales, the quality of employees, on-time delivery, customer satisfaction, communication skills, and verify the relevance of the indicator elements, introduces the analytic hierarchy process and fuzzy comprehensive evaluation, establishing dairy processing enterprises trust by fuzzy comprehensive evaluation model, such as Jiayang dairy enterprise, verification effectiveness and practicality of the model. Finally, it presents its own level of trust and improves the trust of processing cooperation between dairy enterprise and partners, enhance cooperation in these two dimensions of trust in dairy processing enterprises.