The Study Of The Fruits And Vegetables Industry Development Countermeasure Of Daqing City Datong District

Fruits and vegetables have a high nutritional value, is essential in daily life food, and fruit and vegetable industry is the livelihood of traditional industries, rural economic development and farmers’ income in key industries, the production cycle is short, high production efficiency, broad market prospects, champion in farming production. Fruit and vegetabl e industry is a closely linked with the urban and rural residents livelihood projects, able to promote regional economic development, but also to provide protection for the building of a harmonious society, it is the practical requirements of modern large-scale agricultural development. But with the popularity of society continues to progress and the modern Internet technology, people’s living standards continue to improve, a new consumer awareness and understanding of the quality of fruits and vegetables is an important one requirement for ancillary services become more consumer pursuit. So with the change of consumer attitudes, the development of high-quality fruit and vegetable producers to become more goals.This study is based on the status quo of Datong area of fruit and vegetable industry and the various problems facing the in-depth investigation and research, summed up the Datong area advantage of fruit and vegetable industry to drive the local economic development : Datong district based on the basis of the region advantage, resource advantage, market advantages, technological advantages to develop fruits and vegetables industry as a growth point to promote the development of local economy, regionalization, scale, specialization of production mode to Datong area of fruit and vegetable industry development have laid a stable foundation; Using high and new technology for the fine qualities of the Datong area of fruits and vegetables laid the unshakable foundation; Fruit and vegetable industry as the main line, to vigorously support the development of secondary industry chain, effectively promote the local economic development. Through to the Datong area of fruit and vegetable industry development present situation research, summarizes the Datong area of fruit and vegetable industry development present situation, understand the shortage of the current development, lay the foundation for further development. The development status of the Datong area of fruit and vegetable industry : Greenhouse to realize leaping development economy; Various types of fruit and vegetable industry go hand in hand; Fruit and vegetable planting area is growing; Brand expanding; Greenhouse profitable fruit and vegetable, fruits, vegetables, organization for economic cooperation devel opment; Implement different forms of land circulation, to ensure the facilities agricultural land; Strong policy support. The development of fruit and vegetable industry in Datong area, summarizes its development problems are: producers by the low degree of education, the viewpoint of the market is weak; On farmers cooperative organizations involved in consciousness is not st rong; Not have a high level of production scale, the structure is unreasonable; Fruit and vegetable production, processing and storage technology lag behind; Each link exploitation middlemen profits, farmers’ income is slow; Leading enterprises driving force is not enough; High product visibility is not lack of famous brand; The government’s service function is not enough in place. On th e analysis of the Datong area of fruit and vegetable industry development factors may include : farmers in the measure of the fruit and vegetable production of comparative advantage; Agricultural science and technology development achievements guarantee; Labor quality; The construction of market system; Boost rural professional cooperative organizations; The role of governmen t. Then from the production, processing and marketing, farmers autonomy, the government service functions such as Angle put forward the revitalization of the Datong area of fruit and vegetable industry, to realize the sustainable development of the health advice : improve the level of science and technology and the standardization of fruit and vegetable industry level; Extension of fruits and vegetables industry chain, improve value-added. products; Support for leading enterprises, to promote its bigger and stronger; Diversification, organized sales; Fruit and vegetable trademark registration characteristics, implement the strategy of "goin g out" brand; Improve the level of socialization service industry of fruit and vegetable; Perfect the benefit connection mechanism, promote the healthy development of agricultural industrialization; Increasing organizational guarantee, rear ensure stronghold.