Research On The Development And Innovation Of Guangdong Fruit And Vegetable Industries In We Media

With the development of science and technology,a great change has taken place in the people's online life,and people have been so far adapted and used to the consumption of daily necessities through the network,whereas the traditional patterns of information dissemination gradually missed the demand of the development of electronic commerce.So,people began to seek a higher-level service mode in information transmission,which resulted in the concept of "we-media",blog,microblog,WeC hat,and other forms of communications.They aimed at breaking the dissemination mode of the traditional one-way information,immobilization,simplification,making it transparent between the transmitters and receivers.Therefore,it has become an important issue we are facing how to deal with the opportunities and challenges of the new pattern era of new communication technology to the traditional industries,and of the traditional industry to further development.At present,fruits and vegetables have become the main products in the daily consumption of residents in C hina.With the gradual rise of the agricultural e-commerce,consumers begin to try to buy fruits and vegetables products via the Internet.However,due to the asymmetry of e-commerce information and food problems in recent years in our country,the consumers are increasingly concerned about the quality of fruits and vegetables.So,it appears particularly important how to ease the asymmetry in order that consumers can fully understand the quality and how to ensure the sale of fruit and vegetable products.Guangdong,meanwhile,is an important production base and consumption market of fruit and vegetable products in C hina.How to ensure the benign development of fruit and vegetable industries in Guangdong area has now become one of the important problems in the development of fruit and vegetable industr ies in China.This paper studies the sale status and development direction of fruit and vegetable products in the view of we-media model,and analyzes the attitude of consumers to this model and the factors that influence the consumers' behaviors.By understanding the sale situation in the we-media mode,the questionnaire is designed according to the current service provided by sellers;the factors which may influence consumers' behaviors and their expectations through the questionnaire can be obtained for initial data.Through the data research and analysis,the author of this paper comes up with the existing questions and methods in the we-media sales model,which provides a trustworthy solution,the results of which indicate that the factors of consumers themselves,fruit and vegetable products sales and consumers' expectations can become the important factors that affect consumers' behaviors,and different consumers show different preference.The expectation of this research has been achieved,which provides some references for sellers to improve their sale strategy in the future and offer a new business management support for China's "Internet + fruit & vegetable industries" to develop industry standards,improve the relevant laws and regulations and build a management system of we-media channel of selling fruit and vegetable products.