The Hulun Buir Daily(Mogolian Version) Advertising Historic Research

The Hulun Buir Daily came out on the basis of the original Hulun Buir newspaper on the October 1,1955 formally established. It is Also known as the early Hulun Buir Newspaper. The paper has been established for 60 years, The Hulun Buir has became the largest, and the authoritative newspapers. The Hulun Buir Daily not only got a good response, but also it is spread in Hulun Buir even all over Inner Mongolia. It publishes advertisement that it has brought many benefits to the reader.This thesis consists of introduction, main part, conclusion. Introduction part stated the research object, research purpose and significance, as well as research status and research methods. Paper main content is divided into four chapters. During the first chapter is about an overview of the Hulun Buir Daily of advertising, classification and analyses the contents of advertisements and the research of classification about advertising from 1956 to 1977. During the second chapter is about an overview of the Hulun Buir Daily of advertising, classification and analyses the contents of advertisements; in addition, the research of classification about advertising and advertising design from 1978 to 1999. During the third chapter is about an overview of the Hulun Buir Daily of advertising, classification and analyses the contents of advertisements:in addition, the research of classification about advertising and advertising design from 2000 to 2015. The fourth chapter is about summarizes the advantages and disadvantages of Hulun Buir Daily’s advertisements, and put forward some opinions and Suggestions on the later development. Conclusion part is summarizes of development, advertising content, variety, advertising design of Hulun Buir Daily. Then I proposed some own opinions and suggestions on the later developments of Hulun Buir Daily.