The Research On Financing Mode Of E-commerce Enterprises In Wuhu

"Internet plus", which is a new engine driven in recent years, The e-commerce has become the motive power of China economic development, the integration of online and offline situation significantly, "blowout" is more and more obvious, which has become an important platform to promote public entrepreneurship, innovation, creating consumer demand, stimulate investment boom, which plays important employment income channels etc.. The Data show that Chinese e-commerce market size reached 16 trillion and 200 billion yuan with an increase of 21.2%, more than 2 million 550 thousand e-commerce service enterprises directly employed in 2015, and indirect employment driven by e-commerce, which has more than 18 million people. Under the new economic norm, The integration of e-commerce and manufacturing industry is accelerating, which promote industrial restructuring and upgrading, promote new formats. In May 2015, the State Council officially issued "on the development of e-commerce to accelerate the cultivation of new economic power views" from the eight aspects of leap to boost the development of e-commerce, and that strives to create a new blue ocean economic transformation and upgrading.Wuhu City, that is as the second batch of national e-commerce model city in the development of electronic commerce. The trendy will seize the opportunity to continue to promote e-commerce has become a vital sector of the economy, the accumulation effect of the full release of the industrial chain accumulation of funds and resources with comprehensively promote economic transformation and upgrading, the emergence of such three squirrels, vancher etc. the well-known e-commerce enterprises.The e-commerce is relatively small size with the development of e-commerce in Wuhu City e-commerce enterprises due to the late start with high risk enterprise characteristics, the relative lack of effective supply of funds, financing has been the development of short board. For e-commerce enterprises, financing success and the scale of financing is the creation and sustainable development an important factor. Therefore, how to optimize the financing mode of e-commerce enterprises, break the bottleneck in financing is worthy of further study.This paper discusses the electronic commerce of the Wuhu enterprise financing mode, that analyzes the present situation of the mainstream of Wuhu City e-commerce development and financing mode with the focus of analysis and the existing problems of financing mode. On this basis, we discuss the advanced financing mode of the domestic and foreign electronic commerce enterprises and provide a reference for the Wuhu City e-commerce financing mode optimization through a comprehensive analysis of the financing mode of e-commerce enterprises has its own rule, which increase the electronic business enterprise financing mode optimization and should be based on follow the established laws. we should accelerate the loan based e-commerce platform to promote the financing through the electronic commerce enterprise based on supply chain finance financing financing pattern innovation based joint loan form a comprehensive optimization. We promote the optimization of e-commerce enterprise financing mode to strengthen the research on the financing mode of e-commerce enterprises in Wuhu only the flexible use of these financing mode and strengthen the information disclosure from the business enterprise to improve financing norms to strengthen cooperation with third parties to strengthen the information sharing mechanism and increase the experience of the introduction of innovative financial institutions credit mode to expand financing channels for private capital investment the business enterprise, we pay attention to security measures, which can fundamentally help financing mode of Wuhu electronic enterprise comprehensive optimization. Specifically, Wuhu city finance optimization model of e-commerce enterprises should be made from the following aspects:the electronic commerce enterprise financing based on supply chain finance. Many electronic business enterprises in terms of financing in Wuhu City, they have a common demand for funds. They have common defects or deficiencies from the financing conditions,. Therefore, under this background, we should vigorously carry out orders financing, accounts receivable financing and warehouse financing, loan financing, so as to solve the financing problems of e-commerce fundamentally. we should accelerate the main e-commerce platform to Ali financing loans. From the e-commerce network platform, network platform and financing mode for e-commerce companies, which has a natural adaptability. The electronic commerce enterprise should be leveraging the network financing platform through credit union loans, speed up resource agglomeration; financing by the public so as to continuously optimize the suitable financing mode to promote the joint loan financing model innovation based on form. The scale of financing e-commerce enterprises are small, scattered strength, poor quality and other phenomena, therefore, here for the electronic commerce enterprise financing model is the design of a credit union loan mode. This financing model integrates multi resources, which is the current capital market is not sound and background conditions of ideal financing mode.