The Convergence Research Of Modern Agriculture And Tourism Industry In Jinjiang

With the rapid development of economy and technology innovation, equality, cooperation, mutual benefit, sharing, green world development pattern is gradually forming.The industries become mutual integration, mutual cross, mutual penetration. Now, industry convergence has become an important element to enhance the core competitiveness of countries in the world, and it is also an important research topic for us to study the development of social and economics. Under the background of the development of industry convergence, this paper as the guide of industry convergence theory, sustainable development theory, urban and rural integration theory, adhere to the principle of the combination of qualitative and quantitative analysis, the combination of descriptive and empirical analysis. It mainly uses the literature method, the investigating method, the PEST analysis method, the coupling model, the software statistical analysis and so on to carries on the industry convergence research of Jinjiang’s modern agriculture and the tourism industry.On the basis of consulting current events, reading and studying literature materials, to understand the background of the integration of modern agriculture and tourism industry. Through the study of the related concepts, theories and the research results of scholars at home and abroad, the focus and direction of the paper research is clear. First, in this paper,from the macro level, using PEST method for dynamic analysis of China’s modern agriculture and tourism industry integration, and concludes that the modern agriculture and tourism industry integration is the results of interaction of internal motivation and external motivation of the two industries. Secondly, from the micro level, analysis the necessity and feasibility of the integration of modern agriculture and tourism industry, got Jinjiang’s modern agriculture and tourism industry has the condition of industry convergence. On this basis,this paper through field surveys, visits to relevant departments and other ways to further know the present situation of Jinjiang’s modern agriculture and tourism industry integration, through the analysis of Jinjiang’s modern agriculture and tourism development current situation, the typical case "Jinjing Tangdong Coastal tourism and Leisure Village in Jinjiang" to find out the problems in the process of the integration of modern agriculture and tourism industry in Jinjiang city, and make a qualitative evaluation of the modern agriculture and tourism industry integration’s present situation in Jinjiang city.Then,this paper draw lessons from the capacity coupling model in physics,construct the evaluation system for the Jinjiang’s integration of modern agriculture and tourism,measure the convergence degree and convergence coordination of modern agriculture and tourism, make a quantitative evaluation of Jinjiang’s integration of modern agriculture and tourism. It is concluded that:the development level of Jinjiang’s modern agriculture and tourism industry has increased significantly, the integration and coordination of two industries is getting higher and higher, but the level of integration of the two is still in the initial stage. Finally, according to the above problems, combined with the qualitative and quantitative research results, from the perspective of policy, government, enterprises and consumers, this paper puts forward that the government should strengthen the leading role, and build a good macro security system for the integration of the industry; to consolidate the dominant position of the enterprise, strengthen the integration of enterprise cooperation and industrial resources; pay attention to the related tourism resources and the development of human resources in the modern agriculture; change the consumption concept, build a reasonable industrial convergence demand market; cultivate leading enterprise in industry integration, create creative products, expand marketing channels and other countermeasures.